Bend’s Silver Moon Brewing has an unkind word for Cancer.

In 2017, Silver Moon raised over $32, 000 in Oregon and Washington alone, and the goal for 2018 is $50,000. F* Cancer IPA will be available on tap, and in 22oz bottles in pubs, bottle shops, and independent grocers beginning June 1st, 2018. A new label design every year makes the bottles collectible, and this years label features the names of over 300 cancer fighters, provided by loved ones from all over the country. “It seems like everyone is touched in some way by this horrible disease and that’s a harsh reality” said Pam Balmuth, Marketing Manager for Silver Moon Brewing. “From our own staff, to employees and family members of our distributors and retail partners, it’s that common denominator that we wish nobody had to share.”
Instrumental to the execution of the campaign are two of Silver Moon’s distributors. Columbia Distributing represents the brewery across all of Oregon and Washington, as well as Sonoma and Marin Counties in Northern California. Each of these regions are participating in this year’s campaign. Similarly, Hayden Beverage Company represents Silver Moon across all of Idaho, and has also stepped up with substantial support for the cause.
